Test Your Understanding

Incorrect: Generally speaking, qualitative research is better suited than quantitative research to answer “how” and “why” questions.

Correct: Because of the sampling techniques and sample sizes used in quantitative research, the findings of a quantitative study are said to be generalizable to populations and groups outside of the study sample. Small sample size and non-random sampling methods in qualitative research limit our ability to generalize outside of the study population.

Incorrect: Qualitative research allows for the study design to emerge and change as data is collected and analyzed.

Incorrect: Qualitative research uses information to better understand an issue, problem, or context in greater detail. Describing and explaining relationships is one way to increase understanding of the issue, problem, context, or setting of the study.

Incorrect: Selecting representative samples is a feature of quantitative research.

Incorrect: Quantitative research is better suited than qualitative research to test theories or hypotheses.

Correct: Yes! In many cases, qualitative research requires direct contact with study participants.

Incorrect: Quantitative data collection methods include using surveys, logs, and forms.